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UNIQUE
RECIPE FOR A TASTY MARKETING MIX:
WHEN EUROPE & THE CARIBBEAN MEET.
Take
a vibrant Jamaican MBA grad: Dayner,
with 12 years of experience as Marketing Manager of various financial,
retail and lottery institutions in the Caribbean.
Add
copious quantities of a well-travelled
Italian: Leonardo, with 20 years in the international
advertising arena as Creative Director for McCann Erickson in Asia
Pacific, Central and South America, the
Middle East, Europe and the Caribbean.
Let
them simmer with chunks of spicy international Talents
from Milan, London, Canada,
Connecticut, Jamaica, Trinidad and Venezuela.
Add a spoon of your Brand dilemmas or if you prefer, a cup of “how
do I make my product relevant?"
Stir
really well with the final, but most important ingredient:
“ideas that work” and voilà:
you’ve got yourself a Smart Brand!
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