creative, customized solutions THAT FIT
Since 2005 - Dal 2005
Compelling Content ...
in multiple languages
Creative Content
Connects with your audiences
Strategia
Soluzioni di comunicazione guidate dalla Strategia
soluzioni di marketing personalizzate per i clienti
Truly Strategic
Sustainable,Creative IDEAs / Creatività Sostenibile
There are solutions and there are solutions that FIT in the long term. We specialize in Sustainable, Creative Marketing and Communications Solutions that fit your brand!
Marketing Veramente Strategico
Collaborazione con clienti in distribuzione, finanza, advocacy sociale, vendita al dettaglio, ingegneria, beni di largo consumo e altre industrie per completare progetti di business e pubblicità sostenibili in 21 paesi in 7 anni. Specializzata nella combinazione di strumenti elettronici e tradizionali per fornire soluzioni di marketing personalizzate per i clienti. Soluzioni di comunicazione guidate dalla strategia.
We Create
Our Approach We oversee Brands from a strategic point of view, to provide relevant and sustainable solutions. Our combined expertise in advertising, promotions, brand and product marketing, communications and research is at your disposal as we craft creative solutions customized for each client. We believe in research-led management and formulating plans that will result in sustained business.
We Create
Overall Marketing and Communciation for a Brand in need or a Brand to be.
We help you to find the right strategy and elements to enter into new markets. It's not just about communication but engagement!
We create content in English and Italian for all media. We know rich, relevant content is key to effectively communicating with today's audience. Personalised, segmented, empathetic content is more effective. We create content and touchpoints that capture the core message AND the audience. We also supervise effective creation of content in other languages.
The original recipe since 2005:
Take a vibrant Jamaican MBA & DBA grad: Dr. Dayner, with more than 15 years of experience as Marketing Manager of various financial, retail and lottery multinational companies.
Add copious quantities of a well-travelled Italian: Leonardo, with more than 20 years in the international advertising arena as Creative Director for McCann Erickson in Asia Pacific, Central and South America, the Middle East, Europe and the Caribbean.
Let them simmer with chunks of spicy international Talents (copywriters, marketers, programmers, graphic designers, illustrators, directors, photographers) from West and East Europe, South East Asia, and of course the Caribbean. Add a spoon of your Brand dilemmas or if you prefer, a cup of “how do I make my Brand relevant?" Stir really well with the final, but most important ingredient: “ideas that work” and voilà: you’ve got yourself a Smart Brand = Marca Astuta (in Italian)!
Marketing Strategico
Marketing Strategico - Specialista in comunicazione multiculturaleNegli ultimi 15+ anni, ho gestito marchi multinazionali e team multiculturali. Ho trascorso un certo numero di questi anni studiando marketing e comunicazioni globali per portare questa prospettiva olistica a tutti i miei clienti. Il mio ultimo ruolo è stato all'interno di un'agenzia internazionale di marketing, con sede a Copenhagen, con responsabilità di coinvolgimento e comunicazione empatica per un marchio globale in 8 paesi Europei.
Ora, insieme ai miei associati, offro alle aziende locali la possibilità di diventare globali con la giusta strategia di comunicazione ed esecuzione.
Qual è il tuo dilemma di comunicazione? Ascoltiamo la tua prospettiva e creiamo un piano marketing pratico che ti consenta di raggiungere risultati tangibili e sostenibili.
Parliamoci e vediamo come possiamo semplificare ed amplificare la comunicazione della tua Brand, da locale, ad effettivamente internazionale.
Vedi di più su: https://www.linkedin.com/in/dazzellino/ https://www.linkedin.com/in/leonardoazzellino/
Our Clients and Brand Expertise
Over the years, we have worked with Brands such as :
Digicel, UN WOMEN, AMCO, Rum-Bar Brand of Rums and Vodkas, BARBRO SHOES, IPPWH (New York), Worthy Park Estates
Additionally, our partners Leo and Dayner have worked on International brands within their respective careers, such as: NESTLE, Coca-Cola, TENA, RBC Bank, McDonalds, PepsiCo, KFC, DIAGEO.Industries Served
Over the years, our team has completed projects and served clients in the following industries:
Banking, Insurance, FMCG, Telecommunications, Engineering, Entertainment, Oil and Gas, Advertising, Distribution, Retail, Hotel, Luxury Gifts, Wines and Spirits, Consultancy, Social Advocacy, Cosmetics, Social Media, Fashion, Textiles, Jewellery, Security Services, Food & Beverage.
Industrie
Nel corso degli anni, il nostro team ha completato progetti e servito clienti nei seguenti settori:
Bancario, Assicurazioni, FMCG, Telecomunicazioni, Ingegneria, Intrattenimento, Petrolio e gas, Pubblicità, Distribuzione, Vendita al dettaglio, Albergo, Regali di lusso, Vini e alcolici, Consulenza, Advocacy sociale, Cosmetici, Social media, Moda, Tessuti, Gioielli, Servizi di sicurezza, Food & Beverage.OUR EXPERIENCE
WEBSITES: A few of our sites new and old...
https://barbroshoes.com/
http://www.theparadeoflife.com/
http://www.nhlengineering.info/
http://www.AMCO.info
http://www.thetextileking.com
http://www.fashionmeweekly.com
Our Team has collaborated on many brands. We have provided customized solutions for the unique needs of each brand. Our specialty: solutions that FIT.
Yet, we are also the sum of our previous experiences!
Our Creative Director, Leonardo has worked on many powerful international brands and brings that expertise to the team. Brands Leonardo has worked on over the years include:
-
-
-
-
-
-
-
-
-
-
-
21
COUNTRIES SERVED
12
YEARS OF SUSTAINABLE SOLUTIONS
100
% COLLABORATIVE PROJECTS
18
INDUSTRIES SERVED
Multi-cultural Team
The perfect mix of creative and can-do!
From the very beginning, our founders Dr. Dayner and Leo recruited and found associates, staff and programmers from many countries and cultures to add a truly diverse creative and project teams. Today, the MarcAstuta formula is the same and over the years we have collaborated with many associates from West and East Europe, England, North Africa, South East Asia, and of course the Caribbean.
FACING A BRANDING DILEMMA?
LET US HELPTestimonials
I have worked together with Dr. Dayner Azzellino to deep dive into the true meaning of humanizing brands and understanding what the emotional drivers of a brand is by understanding brand lovers (Modern Archetype). We have together as some of the first in the World succeeded in creating a system to understand emotional drivers. Now together with Dr. Dayner Azzellino succesfully implemented for e.g. PepsiCo. I see Dayner as a skilled strategist with a strong sense of emphathy combined with Commercial competences making her a joy to team up with.
Thomas Wagner
Managing Director, Action Europe Copenhagen
Dayner har en imponerende evne til at danne overblik og struktur. Hun formå at samle alle trådene og ligge en helhedsorienteret plan. Det rykker virkelig når hun tager fat. Samtidig er hun en fantastisk tekstforfatter, hun forstår at finde den rigtige tone og energi til formålet. Hendes engelske sprogforståelse er bare sprød, hun ryster guldkornene ud en efter en. Hendes modersmål er engelsk, hun har arbejdet med mange forskellige kulture og det giver hende en imponerende skarphed.
Barbro Jensen
CEO at BARBRO SHOES, Copenhagen
Dr. Azzellino is a highly organized, goal oriented, independent and hard working perfectionist always ready to put all her energy and stamina to get the job done. Well educated and energetic, she has the insight into her line of business to be an asset to any company or potential client. Dr. Azzellino is able to work in a fast-paced environment and is probably one of the best Marketing and Training strategists I have ever met, and one of the smartest professionals I have ever worked with.
Dr. Tyrone David
Senior Program Manager, P&F Enterprises
Dr. Dayner Azzellino is an achiever par excellence, and has pursued a dynamic path to refine her inimitable marketing and communication skills. I worked with Dayner during her early years as Marketing Manager at Courts (Jamaica) Limited, in Kingston, Jamaica. As the external Communication Consultant for Courts, I was totally impressed with how she managed her portfolio; as well as, her subsequent development, in terms of her tertiary academic achievements. Dr. Azzellino clearly brings a lot of savvy to delivering results for the regional and international clients in the portfolio of her current company.
Carmen Tipling
JN Public Relations Consultant
MarcAstuta is very dedicated, self motivated and business oriented. I had the pleasure of working with Dr. Dayner and the team in Trinidad . Outstanding results on all my projects. Reliable, honest and professional in all areas of expertise.
Jacqueline Bennett
International Speaker/Consultant
I have always known Dr. Azzellino to display extreme efficiency as she sees a project effectively through to its completion, and as such, we continue to collaborate on international projects. I continue to find her to be reliable, motivated, determined and dedicated. She takes initiative and care to output quality products and services. Her extensive experience in the singular and integrated disciplines of marketing communications served our business and the various executive positions she has held in banking, retail and other sectors, well.
Dr. Deborah Hickling
Creative Economy and Communication Consultant
On more than one occasion MarcAstuta has proven themselves worthy of every recommendation/referral I have given. On our first encounter, Dr. Dayner displayed clarity of thought in her discussions and Leo infinite foresight in his designs. When anyone asks or even mentions marketing solutions the first and only names that come to mind are Dayner & Leo Azzellino and MarcAstuta. I look forward to a long standing business relationship and friendship with them.
Kerron Hyndman
Senior Account Manager - Government Business at Cable & Wireless Communications
MarcAstuta assisted us in branding ourselves. Dr. Dayner helped us to discover new ways to create the "wow " experience for our clients. She assisted us in using technology to develop ourselves. She is Dynamic!
Michelle Mark
Managing Director at Income Protectors Limited
Get In Touch / Contattaci
We would love to hear from you.
We welcome your inquiries at the email address below.